FREQUENTLY ASKED QUESTIONS
What exactly does SPS offer? We combine creativity and social media savvy to deliver unique content customized for a variety of major social media channels including Facebook, Instagram and Twitter in order to help small local businesses advertise to larger audiences. Curating and maintaining a steady online presence that is engaging and consistent will attract more customers and improve overall brand presence, thereby increasing sales, allowing for more growth potential and ensuring long-term success.
What does it mean to have SPS manage your social media presence? In short, we are taking it entirely off of your plate and handling it from start to finish, meaning you never have to worry again about remembering to create posts, answer questions online, or seek out new followers – we will do all of that for you. While every client is different and might want to focus on different efforts or channels, the bottom line is you tell us what your goals are and we take care of the rest!
How does SPS accomplish this? We gather content by holding regular photo shoots to build up a body of useable images. We then handle all scheduling to ensure posts are shared at the relevant time of day, week, month and even season with engaging, on-brand captions and hashtags. We’ll conduct audience, competitor and channel analysis to make sure your posts are getting the most attention possible. We’ll develop your brand tone, look and feel through consistent personality and engagement with your audience, which will be both reactive and proactive. Reactive engagement means we’ll respond to every like, tag, question and comment on your profiles. Proactive engagement means we’ll seek out new fans and followers to further build your network. Last but not least, we’ll send you monthly progress reports to track analytics, assess progress and determine direction.
Why should your company focus on social media? Given its growing popularity over the past few years, sharing company news, events and products on social channels has quickly become one of the leading forms of advertising, and the ability to reach an unlimited number of potential consumers across the globe means that the world of marketing through social media will only continue to grow over the coming years.
What will the role of your company be? To ensure consistency in post quality and tone, we will handle all posting and engagement. However, at the end of the day, you’re the expert on your brand’s offerings, mission, history and vision for the future! We welcome any input you want to give on upcoming events, specials, product launches, and more. We will determine what to share and when to share it, but if there’s something specific you want us to highlight, don’t hesitate to let us know.
Does SPS offer anything other than social media management? Package add-ons are always available including copywriting, event and product flyers, e-newsletters, in-house branding elements and website updates.