In July, about two months into officially starting Scrap Paper Social, we had a meeting with an advisor at the Mohawk Valley Small Business Development Center.
It went great, and we spent the majority of it furiously scribbling down notes – many of which were later indecipherable – with advice about pricing structure, time management, client relations and more.
Toward the end of the meeting, our advisor asked how our marketing was going. Assuming she meant the marketing that we were handling for our clients, we said it was great and that everyone seemed happy so far. “No,” she clarified, “I mean the marketing for your company.”
Aurora and I looked at each other and instantly started laughing. Leave it to us to start a Social Media Marketing company and completely forget that we should probably, um, do some online marketing for ourselves.
We brainstormed for hours on end about what our channels should look like and what theme would work best for our website, among other equally tantalizing debates. Hours turned into days, which then turned into weeks, and we finally had to break the cycle of agonizing, getting distracted by memes and agonizing some more. (But like, we can all agree that memes are the best, right?)
On Monday, October 9th, we went for it: we took our Instagram profile off of its Private setting, started our Facebook, and began to unabashedly invite everyone we know to follow along.
And finishing this blog post is the last step in getting our website ready for its launch, so we’re pretty pumped about that, too. (Aside from a little more agonizing over various aesthetic details, because, you know, we love the agonizing.)
Other exciting moments this week: visiting Peaks Coffee Company to check out their recent rebrand; an especially delicious photo shoot for Ray Brothers Barbeque as they fed the crowd at Empire Farm Brewery’s Food Trucks & Trivia Night; and a successful meeting with a potential new client (fingers crossed).
They say that if you love what you do, you’ll never work a day in your life. They also say people who throw around corny lines like that are just asking for an eye roll. But seriously, is this what it’s like to love your job? Because it’s turning us from the roller to the rollee. And we’re doing everything we can to enjoy it, appreciate it and remember to feel grateful every day that we’re doing something that makes us feel proud and fulfilled and challenged and WE’RE NOT CRYING, YOU’RE CRYING.
Rest assured that we’ll be checking back in regularly with updates, musings (entertaining and humorous whenever possible), and plenty of photos of coffee.
Peace, love and social media,
Caity & Aurora